Live entertainment management rock star Michael Grozier joins the Invest Local Podcast to share his vision for Greenville's burgeoning music scene. Steeped in 3 decades of work with the country's top live entertainment brands such as Live Nation and House of Blues, Michael is pouring all his learnings into his latest project, Trueline. In this episode, we talk about the importance of venue variety for a thriving music city. We dig into lessons learned about creating experiences and caring for artists. We also talk about why Michael is excited about this location specifically and he shares his strategic recipes for maximizing experience and revenue for the new venue. Tune in to hear all the details and check out Trueline's investment page here: https://marketplace.vicinitycapital.com/offers/51