With 2 decades of experience in media, public relations & marketing, Jennifer Moxley is a self-described "Storymaker" with a knack for connecting with people and drawing out the uniqueness of their stories. This episode is jam-packed with practical advice for small businesses looking to tell their story and reach customers. Jennifer also gives her perspective on the impact of investment crowdfunding, after seeing it used in her hometown of Albemarle, NC. Whether you're a small business owner, investor, or community builder, tune in for Jennifer's insights on finding & creating stories worth sharing.
Jennifer's website: https://www.sunshinemedianetwork.com/
Timestamps
1:58 - Jenn’s journey into entrepreneurship
13:25 - The key steps for helping small businesses tell their stories.
1st step - understand your "Who"
14:15 - Want to get good at telling people’s stories? be the “idiot” who asks the questions
16:36 - 2nd step - Have confidence
17:43 - 3rd step - Figure out the stereotypes you’re up against - people love to put you in categories
19:44 - Success from big projects & fortune 500 companies that small businesses owners can learn from
Lesson 1: It takes a long time to “turn the ship” with a big company. Sometimes small business are too quick to abandon an effort because it’s not working yet
21:57 - Lesson 2: you can’t do everything, don’t be afraid to outsource
23:41 - Mistakes small business make in the PR, media and Marketing strategies
25:45 - Why your “Why” isn’t enough - Finding your "Who"
27:50 - The impact that Jenn sees investment crowdfunding having as a former member of a small community where it was used (Albemarle, NC)
28:37 - What Jenn loves about local investing
29:41 - Small business need to lean into what they’re good at rather than try to be like big corporations
30:49 - Communities have a story - the businesses we support shape that story
33:55 Things Jenn has learned about local investing
- Go deep instead of wide
- Find out the who of the business owner