This episode is part one of Malcolm's conversation with Robert Prioleau on branding, community, and how his distaste for advertising shaped his marketing firm. Robert shares his story building Blue Ion, a community-focused creative agency with offices in Charleston and Greenville SC. We discuss how early partnerships define your business and how to think about who you choose to work with. He shares his strategic reasons for working with non-profits and his blueprint for telling stories and building brands for his clients.
www.blueion.com
www.blueion.com/outpost